Capital with Conviction™

Capital that moves at the speed of your business.

Reliance Financial is a specialty finance firm providing revenue-based financing to small and medium-sized businesses across the United States. Flexible capital that moves with your business, with fast decisions, transparent terms, and no hidden fees.

$500M+
Deployed since inception
2.5K+
Businesses funded
50+
Industries served
<24hrs
Funding turnaround

We fill the gap where conventional capital stops.

Many fundamentally viable businesses do not fit neatly inside a bank approval process. Revenue variability, challenging credit profiles, or business histories that don't map cleanly to traditional underwriting often exclude otherwise viable cash flow.

Reliance evaluates business performance the specific use of proceeds. The result is a cleaner path to capital when the need is already in motion.

Structure
Purchase of future receivables.
Underwriting
Driven by revenue performance and operating context.
Execution
Decisions within <24 hours of a complete submission.

Recent transactions.

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September 2025
$4,000,000
Revenue-Based Financing

Private aviation company on the West Coast. Capital deployed to support fleet operations, charter scheduling capacity, and ongoing service infrastructure.

Aviation
December 2025
$750,000
Revenue-Based Financing

Building materials producer in the Southeast. Capital supporting production capacity and raw material procurement ahead of a demand cycle.

Construction
February 2026
$650,000
Revenue-Based Financing

Consumer goods wholesale business on the East Coast funding inventory procurement and distribution operations across an active growth period.

Retail & Wholesale
February 2026
$425,000
Revenue-Based Financing

Entertainment production company on the West Coast. Funding for production cycles, crew costs, and project pipeline management across active engagements.

Media & Entertainment
March 2026
$400,000
Revenue-Based Financing

Petroleum company in the Southwest. Working capital deployed to support field operations and maintain liquidity across active project cycles.

Energy & Industrial
March 2026
$350,000
Revenue-Based Financing

Specialty electrical contractor in the Northeast scaling service operations. Capital covering materials, payroll, and project costs across a growing contract base.

Construction
July 2025
$1,000,000
Revenue-Based Financing

Commercial contractor in the Southeast supporting project pipeline expansion and operational scaling across multiple simultaneous construction engagements.

Construction
August 2025
$1,000,000
Revenue-Based Financing

Private aviation operator on the West Coast. Second transaction with the same merchant — fleet operations and forward scheduling across an expanded service footprint.

Aviation

News & Announcements

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Press ReleaseDecember 4, 2025

Reliance Financial Announces Record Origination Month, Platform Expansion, and Strategic New Hires

Reliance Financial achieved a record month of origination volume in November, marking a significant milestone in the company's continued nationwide expansion.

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CommunitySeptember 23, 2025

deBanked & Reliance Financial Sponsor Major Community Event in Jersey City

Reliance Financial and deBanked teamed up to sponsor the Zombie Opera, one of Jersey City's signature community events drawing 5,000 attendees annually to Hamilton Park.

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Press ReleaseMay 27, 2025

Reliance Financial Secures Strategic Partnership to Accelerate Growth in Revenue-Based Financing

Reliance Financial has secured an institutional capital source with a prominent specialty finance firm, enabling a significant increase in origination capacity across the U.S.

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Capital conversations should be direct.